Distributor & Agent Policy
MIYA works with distributors, wholesalers and private-label partners worldwide. This page explains who we work with, the support you receive, and how to apply.
1. Who we work with
We supply cat litter — branded and private label — to:
Importers and national distributors serving pet retail chains.
Regional wholesalers and cash-and-carry operators.
Pet specialty chains and large-format retailers (direct accounts).
E-commerce sellers and marketplace brands looking for a private-label manufacturer.
OEM / ODM partners building their own litter brand.
To qualify, applicants normally need:
A registered business entity and, where applicable, a valid import licence for pet products.
An existing channel in pet care, grocery or home care — or a credible go-to-market plan.
Capacity to hold stock and provide local after-sales service.
Ability to meet the minimum order quantity and annual target for the selected model.
2. Partnership models
Model Best suited to What you get Typical commitment.
Regional exclusive agent Distributors with strong retail coverage in one market Territory exclusivity, price protection, first refusal on new SKUs, joint marketing.
Authorized distributor Importers and wholesalers covering several channels Tiered wholesale pricing, marketing kit, product training, sample support.
Private label (OEM / ODM) partner Retailers, e-commerce brands and pet chains with their own brand Custom formulation, private-label packaging, your artwork and barcodes, NDA protection.
Project / wholesale buyer One-off or seasonal buyers, trial orders Standard wholesale pricing, mixed-container support.
3. Support you receive as an agent or distributor
Territory protection — defined borders; we do not actively recruit inside your territory while targets are met.
Price protection — published tier pricing, with 30 days' notice before any change affecting your tier.
Marketing assets — product photography, specification sheets, test reports, packaging artwork, exhibition support.
Samples and trial shipments — paid samples, credited against your first order.
Product and technical training — clumping, dust control, odour control, particle size and packaging options.
Private-label support — formulation, scent, granule size, bag sizes, artwork and box design.
A named account manager — one contact for quotations, logistics and after-sales claims.
Lead sharing — enquiries originating in your territory are passed to you.
4. Agent responsibilities
Meet the agreed minimum order quantity and annual purchase target.
Keep to published pricing tiers and brand guidelines; do not undercut agreed market pricing without written approval.
Do not sell outside your agreed territory, or list on third-party marketplaces, without written approval.
Do not register MIYA trademarks, domains or marketplace brand accounts in your own name.
Report sell-in / sell-out data and stock levels each quarter.
Comply with local labelling, import and pet-product regulations; provide customs documents on request.
Do not make claims about our products beyond the published specification.
5. How to apply
Send your application — company profile, target territory, channels and expected volume.
Review and call — we reply within 2 business days and arrange a 30-minute call.
Samples and proposal — samples, full specification and a territory proposal with pricing.
Agreement and first order — sign the distribution agreement, place the first order, complete onboarding.
6. What to prepare
Business licence / company registration and tax ID.
Company profile: brands carried, channels, number of outlets.
Target territory and expected annual volume.
Import licence or proof of previous pet-product imports (where applicable).
7. FAQ
What is your minimum order quantity? [MOQ] Do you offer exclusivity? Can you produce under our own brand? Yes — private label and OEM/ODM are available; see our private label page for formats and MOQ. What are your lead times and shipping terms? What are your payment terms?
Can we order samples before committing? Yes — samples are charged and then credited against your first order.
8. Contact
Email: info@miyapets.com / sales@miyapets.com WhatsApp: +86-133 2392 2187 Phone: +86-133 2392 2187 Add: MIYA Industrial Park, Zhengzhou, Henan, China.